Dana

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Influencing Language You can rouse and motivate people in an extraordinary way by simply being there and making rational sense of it all. Feeling get them excited about something and focus on the emotion, using words such as: intense; exciting; mind-boggling; extraordinary; this is fantastic; amazing, etc. Choice speak in terms that indicate you can go in and out of an emotional state (i.e., "You can get excited about this, and then realize that it makes good sense too."). Thinking present the logical facts: the cold reality; hard facts; clear thinking; statistics
Words That Change Minds: The 14 Patterns for Mastering the Language of Influence
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