Words That Change Minds: The 14 Patterns for Mastering the Language of Influence

by Shelle Rose Charvet

Question: What is the relationship between (your work this year and last year)? Sameness: They like things to stay the same. They will provoke change only every 15 to 25 years. Sameness with Exception: They prefer situations to evolve over time. They want major change about every 5 to 7 years. Difference: They want change to be constant and drastic. They will initiate change every 1 to 2 years. Sameness with Exception and Difference: They like both evolution and revolution. Major change averages every 3 to 4 years. Distribution at Work: 5% Sameness 65% Sameness with Exception 20% Difference 10% Sameness with Exception and Difference (in the work Context, from Rodger Bailey) Influencing Language: Sameness: the same as; as you already know; like before; identical Sameness with Exception: more; better; less; the same except; evolving; progress; gradual improvement; upgrade