Direction Question: Why is that (Criteria) important? [Ask 3 times] Toward: Motivated to achieve or attain goals. Away From: Motivated to solve or avoid problems. Distribution at Work: 40% Mainly Away From 20% Equally Toward and Away From 40% Mainly Toward (in the work Context, from Rodger Bailey) Influencing Language: Toward: attain; obtain; have; get; include; achieve, etc. Away From: avoid; prevent; eliminate; solve; get rid of, etc.

