The company lumbered along as though nothing had changed, producing some of the best-known pocket watches of the early wristwatch age. Their failure to innovate was fatal; the firm did not survive the Crash of 1929. The easy lesson to draw from this is that you must innovate to survive. But you could find a more nuanced moral of the story: that keeping up doesn’t always mean making something completely new. To survive, South Bend Watch wouldn’t have needed to start making radios or computers. They just needed to adapt a good thing they already had, and refine their business.
Adaptation and innovation are the keys to survival especially as the 4th Industrial Revolution begins. Both are byproducts of creativity which will be one of the most sought after qualities of the end days - end days being what we have left before we completely annihilate ourselves.
