They wanted to do a big press conference and introduce this new Rescue Hero to the world. I was scratching my head with the executives, and I said, “9-1-1 is the emergency phone number in New York City. Why don’t we have a 9-1-1 Day in New York?” So on 9/11 at nine o’clock in the morning, every TV station in New York City was waiting for me at Rockefeller Center to introduce this new Rescue Hero.
