If you have no bright spots after some time, it is likely you do need to pivot. It’s like the old phrase “You don’t have to go home, but you can’t stay here.” If you do have some bright spots, you can try to figure out why things are working there and focus on growing out from that base. This is actually a useful strategy for advancing any idea, struggling or otherwise, drawing on the military concept of the beachhead. That’s where a military offense takes and defends a beach so that more of their force can move through the beachhead onto the greater landmass.

