Business strategist Geoffrey Moore named this jump crossing the chasm in a book by the same name. The chasm here refers to the fact that many ideas, companies, and technologies fail to make it from one side to the other. That’s because there is a huge gulf in expectations between early adopters and the early majority, which most things fail to meet. Early adopters like to tinker with things or are a small subset of people who really need something, but to cross the chasm into the early majority, a product has to solve a real ongoing need for a lot more people. And most products just aren’t
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