Participants saw a film of a traffic accident and then answered the question, “About how fast were the cars going when they contacted each other?” Other participants received the same question, except that the verb contacted was replaced by either hit, bumped, collided, or smashed. Even though the participants saw the same film, the wording of the question affected their answers. The speed estimates (in miles per hour) were 31, 34, 38, 39, and 41, respectively.

