The Economist. Readers were offered three ways to subscribe: web only ($59), print only ($125), and print and web ($125). Yes, you read that right: the “print only” version cost the same as the “print and web” version. Who would choose that? Predictably, no one. Here is the result when one hundred MIT students reported their preference: Web only ($59): 16 percent Print only ($125): 0 percent Print and web ($125): 84 percent So why include that option at all? Here’s why: when it was removed from the question, this result was revealed: Web only ($59): 68 percent Print and web ($125): 32 percent
