Find a secret and build your career or organization around it, searching via customer development for product/market fit (or another “fit” relevant to the situation). Strive to be like a heat-seeking missile in your search for product/market fit, deftly navigating the idea maze. Look for signs of hitting a resonant frequency for validation. If you can’t find any bright spots in what you’re doing after some time, critically evaluate your position and consider a pivot. Build a moat around yourself and your organization to create sustainable competitive advantage. Don’t get complacent; remember
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