In business, many well-known companies have lost out because they were focused on the old way of doing business, without recognizing rapidly evolving markets. IBM famously miscalculated the rise of the personal computer relative to its mainframe business, actually outsourcing its PC operating system to Microsoft. This act was pivotal for Microsoft, propelling it to capture a significant part of the profits of the entire industry for the next thirty years. Microsoft, in turn, became so focused on its Windows operating system that it didn’t adapt it quickly enough to the next wave of operating
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