The interested future client looks for inspiration to move forward. This is where we as creative people excel. We are among humankind’s most natural inspirers. Our work is inspirational. Our skill in commanding and leading a room is inspirational. Our ability to come at problems from previously unconsidered angles and our passion for solving the problem not yet solved are both inspirational. We excel here, in inspiring the interested. Let us be clear: our goal with such a prospect is to inspire him to form the intent to solve his problem; it is not to inspire him to hire us. At this stage,
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