A Minimum Level of Engagement By following the sixth proclamation (We will be selective) we agree to be more purposeful about the new clients we take on. We agree to establish the criteria that define with whom we will and will not work. Included in such criteria is budget, and specifically the fees that such budget would represent. When we commit to deliberately managing a slow, steady churn of a small number of clients, we commit equally to the idea that each new client must be of a certain size, representing a certain amount of fee income. We owe it to our prospective clients to share such
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