Gretchen Rubin showed how a simple37 Why question could be applied to one’s everyday life—and be the spark that leads to dramatic change. One rainy day, looking out the window of a New York City bus, Rubin pondered, Why am I not happy with my life as it is? This question got her thinking about the nature of happiness, then researching that, then applying what she learned to her own life—and, importantly, to the lives of others. Thus was born her immensely successful multimedia venture known as The Happiness Project.
