Jinal Shah (If I Were Marketing)

76%
Flag icon
Be sure to take your question for walks, and to the museum. Create the time and space for inspiration, which, as Van Phillips observes, comes in unexpected waves. As an innovator, “you’re like a surfer waiting patiently for that wave to come in,” says Phillips (yes, he surfs, as well as runs, on that foot he made). You don’t know when the wave will come in—when those unpredictable connections in the nether regions of the brain will happen—but you must prepare and be ready for it. If you haven’t sufficiently thought about your question—if you haven’t even asked it—the connections are unlikely ...more
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
Rate this book
Clear rating
Open Preview