Jinal Shah (If I Were Marketing)

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Today, many consultants don’t follow Drucker’s model; they’re more apt to adopt the role of “experts” whose job is to provide answers. (And as author Dan Ariely noted34 in Harvard Business Review, company leaders often prefer being supplied with answers over questions “because answers allow us to take action, while questions mean that we
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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