Jinal Shah (If I Were Marketing)

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The RQI approach to question-storming focuses less on volume and moves more quickly to “improving” the questions generated by the group, by opening closed questions and closing open ones. The key is to converge around the best questions, as decided through group discussion. This gets to one of the big problems with brainstorming in general: Many ideas are tossed out, but
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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