What would Neil Patrick Harris do?26 Andrew Rossi of the marketing firm M Booth has found that one of the best ways to stoke creativity during brainstorming sessions is to ask people in the group to think about the problem they’re trying to solve from an unusual perspective. So, for example, if a company is introducing a new toothpaste, they might ask: How would IKEA tackle a challenge like this? Another approach is to add in an odd constraint, such as What if your idea had to involve speed dating? Rossi’s group sometimes suggests adopting the perspective of a well-known artist or entertainer:
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