Where do those wild, speculative ideas come from? Obviously, if we knew the precise location of the source, and how to access it, then creativity wouldn’t be as mysterious and unpredictable as it is. But we do know that coming up with original ideas or insights—the kind of lightbulb moments that can lead to imaginative What If questions—often involves the ability to combine ideas and influences, to mix and remix things that might not ordinarily go together.
