Innovators who are good at connecting are inclined to take something they’re working on—say, Walt Disney’s planning a new amusement park—and begin to think analogously: What if this amusement park could be like a movie, brought to life? “In doing this,” Murray explains, “Disney takes his original subject, an amusement park, and lays a metaphor on top of it and begins to see the whole thing through that ‘movie’ metaphor—so he creates it with storyboards, and the employees become cast members, and so on.” Creating theme parks now seems like an obvious combination—but it was a fresh, surprising,
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