Jinal Shah (If I Were Marketing)

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The late, legendary business guru Peter Drucker33 was known for coming into companies with an outsider’s perspective, which enabled him to see problems and issues that insiders might have missed. Rick Wartzman, executive director of the Drucker Institute, says people often wonder how Drucker achieved his stature as “the man who invented management” and the go-to adviser for half a century for every company from GM to Procter & Gamble to Coca-Cola. The answer can be summed up in a word: questions.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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