Jinal Shah (If I Were Marketing)

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Bielenberg uses exercises in his workshop that require participants to make “random connections” between unrelated ideas, or even just words. Here’s a simple word exercise, and all you need is a dictionary: Choose a high number and a low number (say 342 and 5); go to page 342 in the dictionary and find the fifth word. Try to come up with ideas based around that
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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