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Jinal Shah (If I Were Marketing)
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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, by Warren Berger

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offbeat What If scenarios in which their business is combined with another, completely unrelated one, as in, What if your bank was run by the makers of Sesame Street? Would there be puppets in place of tellers?
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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
by Warren Berger
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