Jinal Shah (If I Were Marketing)

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Gregersen will typically advise group members to try to generate at least fifty questions about the problem that’s being “stormed.” As those questions are being written down for everyone to see, “other team members are paying attention and thinking of a better question.” It’s usually easier to come up with questions than ideas; we don’t have to divine a solution from the air or connect ideas in a fantastically original manner; we just have to come at the problem from a slightly different angle of inquiry.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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