Jinal Shah (If I Were Marketing)

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Rothstein has seen this phenomenon at work in classrooms where students (whether adults or children) are instructed to think and brainstorm using only questions. As they do this, Rothstein says, the floodgates of imagination seem to open up. The participants tend to become more engaged, more interested, in the subject at hand; the ideas begin to flow, in the form of questions.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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