adults) seem to think more freely and creatively using the “question-storming” method, in which the focus is on generating questions. The RQI’s Dan Rothstein believes that some of the peer pressure in conventional brainstorming is lessened in this format. Answers tend to be judged more harshly than questions. In the business world, Hal Gregersen has been studying the24 effectiveness of question-storming at major corporations and has found it to be far more effective than conventional brainstorming. “Regular brainstorming for ideas often hits a wall because we only have so many ideas,”
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