Jinal Shah (If I Were Marketing)

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Articulating a personal challenge in the form of a question has other benefits. It allows you to be bold and adventurous because anyone can question anything. You don’t have to be a recognized expert; you just have to be willing to say, I’m going to venture forth in the world with my question and see what I find. As you do this, you’re in a strong position to build ideas and attract support. Because, whereas people are more likely to ignore or challenge you when you come at them with answers, they
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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