Jinal Shah (If I Were Marketing)

35%
Flag icon
past assumptions and dig deep into problems, the words what if have a more expansive effect—allowing us to think without limits or constraints, firing the imagination. John Seely Brown has written, “In order for imagination to flourish,37 there must be an opportunity to see things as other than they currently are or appear to be. This begins with a simple question: What if? It is a process of introducing something strange and perhaps even demonstrably untrue into our current situation or perspective.”
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
Rate this book
Clear rating
Open Preview