if the store could create a real-life version of Camp Half Blood, featured in the popular Percy Jackson series of young-adult books. Bercu knew nothing about starting or running a camp, so he experimented—finding a space in a local park, and offering a mix of outdoor activities with lots of book talk. The program now is so popular that local parents line up for hours to get their kids into the camp before it sells out. And the goodwill and local publicity generated have helped Bercu register best-ever book sales back at the store.
