Jinal Shah (If I Were Marketing)

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In the parlance of Rothstein and Santana, this opening statement is known as a Q-focus because its purpose is to provide a focal point for generating questions from the students. Peet’s class was divided into small groups, and each group’s initial task was to come up with as many questions as possible, within a time limit, pertaining to that statement. After reviewing a set of rules (write each question down, don’t debate or try to answer questions, just keep trying to think of more questions), the students in each group began to come at that premise from a variety of angles. Some questions ...more
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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