Jinal Shah (If I Were Marketing)

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Stanford University’s Bob Sutton says that67 when analyzing a misstep, in addition to asking what went wrong, you should also ask, In this failure, what went right? (Conversely, when you try out something and it seems to have succeeded, look for what went wrong or could have been better, Sutton says. The best learning comes from looking at successes and failures side by side.)
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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