Jinal Shah (If I Were Marketing)

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For those concerned about not knowing what questions to ask, the work of the Right Question Institute (as well as Hal Gregersen’s question-storming exercises on page 154) shows that if you force yourself to sit with a problem or a topic and try to think of appropriate questions, you will almost certainly come up with many. The challenge, though, is not just to think of questions, but to then think about those questions—culling the best ones, improving them, and figuring out how you might begin to act on them. Questioning should be done as a matter of habit and process—otherwise,
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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