Jinal Shah (If I Were Marketing)

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Having grown comfortable in that role, Bennett says, he is able to ask “incredibly naïve questions” without feeling the least self-conscious. For example, when Bennett was called in to speak at the parliament in Iceland during the country’s financial meltdown, “I asked stupid questions like ‘Where’s the money?’ Not because I was trying to be disrespectful but because no one seemed to be able to give a straight answer to this basic question.”
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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