Jinal Shah (If I Were Marketing)

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Dan Rothstein, who along with his colleague Luz Santana established the Right Question Institute, a small and fascinating nonprofit group formed in order to try to advance the teaching of questioning skills. Rothstein believes that questions do something—he is not sure precisely what—that has an “unlocking” effect in people’s minds. “It’s an experience we’ve all had at one point or another,” Rothstein maintains. “Just asking or hearing
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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