Jinal Shah (If I Were Marketing)

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throughout the organization. Having a leader serve as the “questioner in chief” is fine, but it’s not enough. Today’s companies are often tackling complex challenges that require collaborative, multidisciplinary problem solving. Creative thinking must come from all parts of the company (and from outside the company, too). When a business culture is inquisitive, the questioning, learning, and sharing of information becomes contagious—and gives people permission to explore new ideas across boundaries and silos.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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