Jinal Shah (If I Were Marketing)

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It can be a relief to know that, in coming up with fresh ideas, we don’t have to invent from scratch; we can draw upon what already exists and use that as raw material. The key may lie in connecting those bits and pieces in a clever, unusual, and useful way, resulting in (to use a term that seems to have39 originated with the British designer John Thackara) smart recombinations.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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