Jinal Shah (If I Were Marketing)

5%
Flag icon
doesn’t know or care. Good questioners tend to be aware of, and quite comfortable with, their own ignorance (Richard Saul Wurman, the founder of the TED Conferences, has been known to brag, “I know more about my ignorance9 than you know about yours”). But they constantly probe that vast ignorance using the question flashlight—or, if you prefer, they attack it with the question spade.
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
Rate this book
Clear rating
Open Preview