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Jinal Shah (If I Were Marketing)
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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas, by Warren Berger

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What If questions can be used to “invert” reality. If the current reality is that restaurants provide people with a menu upon arrival, the inverse hypothesis is What if a restaurant provided customers with a menu only when they leave?
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A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
by Warren Berger
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