Jinal Shah (If I Were Marketing)

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What if a bookstore could be like summer camp?38 It’s no secret that local bookstores have faced a tough challenge in recent years. Independent booksellers such as Steve Bercu, of Austin, Texas-based BookPeople, find themselves asking fundamental questions such as What can we offer that Amazon can’t? Here’s one of Bercu’s answers: a summer camp for kids. It started when a BookPeople staffer wondered
A More Beautiful Question: The Power of Inquiry to Spark Breakthrough Ideas
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