the unintended consequence of that entire efficiency era is that people diminished their questions to very small-minded ones. In this quest for incremental improvement, it became all about asking, How can we save a little bit of money, make it a little more efficient, where can we cut costs?” But Yamashita says the era of “small-minded questions” is ending. “Company leaders are realizing that if they’re only asking the small questions, it’s not going to advance their agenda,