The most basic way to give form to an idea is to put it on paper (Nanda created rough sketches of what a Clocky might look like before she started building). Depending on the idea, putting it in writing—a summary, a proposal—may be sufficient, but keep in mind that visuals have great power. “If you want everyone to have59 the same mental model of a problem, the fastest way to do it is with a picture,” according to the visualization expert David Sibbet.