Just this one change—before you get to any of the more complex Lean Startup methodology—can make a world of difference, Ries insists. For one thing, it can help unlock the creativity that’s already there in your company. “Most companies are full of ideas, but they don’t know how to go about finding out if those ideas work,” Ries says. “If you want to harvest all those ideas, allow employees to experiment more—so they can find out the answers to their questions themselves.”
