Sometimes questioners go out looking for their Why—searching for a question they can work on and answer. The term problem-finding is used to describe this pursuit, and while it may seem odd to go looking for problems, according to the business consultant Min Basadur38—who teaches problem-finding skills to executives at top companies—it’s one of the most important things to do for an established business, large or small. As Basadur notes, if you are able to “find” a problem before others do, and then successfully answer the questions surrounding that problem, you can create a new venture, a new
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