Today, Dunn has moved on to a more healthful product, as the head of the carrot company Bolthouse Farms (which pioneered the marketing of “baby carrots” after a local grower, tired of throwing away misshapen or gnarly carrots, wondered, What if I peel off the skin and cut them into perfect mini-carrots?). At Bolthouse, Dunn has been promoting baby carrots as crunchy treats available in snack-packs—an endeavor to answer his new question, What if we marketed baby carrots like junk food?
