By tapping into social networks, online sources of information, and digital communities, it is increasingly feasible, MIT’s Ito points out, for an individual to tackle a large challenge or question, or to launch an initiative or movement. One can do so relatively quickly by “pulling resources—answers, expert advice, partners, sources of funding, influence—from the network as you need it.” However, “the main way you pull support from the network is by querying it. And you need to understand how to frame the questions to get the best response.”
