Early in its history, the microprocessor13 company Intel found itself facing a difficult decision. The company had started out making computer memory chips, and its success with that product established Intel. But as the memory-chip business began to slow down, Intel’s cofounders, Andrew Grove and Gordon Moore, had to decide whether to shift the company’s focus into more promising areas. Yet they were torn: Chips were central to their identity—and Intel wouldn’t have gotten to where it was without them. Then Grove posed an interesting question to his partner: If we were kicked out of the
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