if we train ourselves to look at the world around us through a vuja de lens, it can open up a range of new possibilities—fresh questions to ask, ideas to pursue, challenges to tackle, all previously unnoticed because they were camouflaged in overly familiar surroundings. Adopting this view, business leaders and managers are more apt to notice inconsistencies and outdated methods—as well as dormant opportunities. Someone working on social issues or even personal ones is likely to notice more and to ask fundamental questions about what he or she notices.