A case in point is Panera Bread, the growing U.S.-based chain of bakery/restaurants. Panera CEO Ron Shaich recalls that18 as the company sought to find a more meaningful role in communities, it looked for a problem that matched up well with its capabilities and resources. At one point, Shaich had a conversation that questioned: What does the world need most . . . that we are uniquely able to provide? Shaich says he wrestled with that question for a while, then worked his way to an answer with the launch of Panera Cares—an initiative to open a number of pay-what-you-can cafés that are identical
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