Innovators who are good at connecting are inclined to take something they’re working on—say, Walt Disney’s planning a new amusement park—and begin to think analogously: What if this amusement park could be like a movie, brought to life? “In doing this,” Murray explains, “Disney takes his original subject, an amusement park, and lays a metaphor on top of it and begins to see the whole thing through that ‘movie’ metaphor—so he creates it with storyboards, and the employees become cast members, and so on.”
