Various real-world constraints can also inhibit a company’s ability to adapt and innovate; for example, being overly concerned with practical issues such as costs and budgets tends to limit the scope of creative thinking. That’s why some business leaders (including Steve Jobs when he headed Apple) have been known to use What If hypothetical questioning to temporarily remove practical constraints. One such approach is to encourage teams working on projects to ask themselves, What if money were no object? How might we approach the project differently?
